New Media Strategic Marketing
Why focus on New Media?
According to www.guardian.co.uk The Internet just overtook television to become biggest advertising sector in the UK (This will happen around the world)
• Social Media has replaced Porn as the #1 activity on the web
• 2010 Gen Y will outnumber Baby Boomers, 96% joined a social network
• Years to reach 50 million people: Radio 38 years, TV 13 years, Internet 4 years, IPOD 3 years
• If Facebook was a country it would be the 4th largest behind China, India & the U.S.
• 80% of companies use LinkedIn to find employees • 55-65 year olds are the fastest growing segment on Facebook
• 80% of Twitter usage is on mobile devices
• Gen Y & Z consider email outdated and passe
• YouTube has over 100 million videos (30 billion are watched each month)
• 60 % of web traffic is videos
• People look to online recommendation before they buy and what reputation your brand has 78% Trust Peer recommendations, 13% Trust Advertisements
• We don’t search for news anymore, the news finds us. It will be the same with products and services.
Everything is changing and if your not apart of this you could see your business and sales shrinking over the next 5-10 years. Call us today to stay ahead of the trends and impact a new market and stay in front of your existing one.
